Belgium's First Chocolate Co.
Since 1845
Our great-great-great-grandfather and patissier A. Meurisse was a pioneer as he founded the first Belgian chocolate factory in 1845 in Antwerp at a time when chocolate was still a rare delicacy. Meurisse was awarded several degrees of honour at the Exposition International d’Anvers at the end of the 19th century and at the World Expo in Brussels at the beginning of the 20th century. Meurisse is the oldest Belgian chocolate and has always put progress at the core of its endeavours.
Iconic chocolate
Meurisse created many famous chocolate brands before the first world war, which were immensely popular throughout the 20t century: many of us still remember the first chocolate bar in Belgium launched in 1904. Others indulged endlessly in a fondant chocolate with praline filling, invented in 1954.
New generation
Today, six generations down the line, we are bringing back the eponymous Meurisse brand, with respect to its rich heritage, simultaneously embracing the future in line with Meurisse’s progressive and innovative DNA.
Our commitments
Meurisse is driven by a passion for creating extraordinary chocolate that is both delicious and sustainable. We are committed to sourcing the finest ingredients from the best suppliers, and to using our business to make a positive impact on the lives of our farmers, employees, customers, and our planet.
The foundation of Meurisse
1845
Chocolatier Meurisse established Belgium’s first chocolate factory in Antwerp, revolutionising the chocolate industry and transforming it from a rare luxury into an accessible, everyday pleasure for all. The Henry Ford of chocolate, even before his time.
International Recognition
1869 - 1889
Meurisse chocolate earned numerous prestigious medals at the Amsterdam exhibitions and received honorary diplomas at the Antwerp exhibitions, further solidifying its reputation for excellence and quality in the world of chocolate.
Launch of Iconic Brands
1904 - 1912
The company introduced popular chocolate brands such as Perette, Opera, Petit Diable, and Boy Scouts, each one reflecting its commitment to innovation and creativity in the world of chocolate.
World Fair Wins
1910 - 1913
Meurisse wins awards at the Brussels World Fair, Ghent, and Turin, affirming its global appeal.
New Factory Location
1922
Meurisse relocated its factory to Viaduct-Dam in Antwerp to expand production in a modern, sustainable facility. The move also places the brand in a vibrant district, fostering closer ties with the community and greater transparency in its chocolate-making process..
A Century of Meurisse
1945
Meurisse is the first Belgian chocolate company to reach a 100-year milestone, celebrated for its legacy of quality and craftsmanship.
World’s Fair Expo 58
1958
Meurisse Chocolate proudly took part in the 1958 World Expo in Brussels, showcasing its craftsmanship on a global stage. The Meurisse chocolate pavilion, stood near other major chocolatiers such as Victoria and Côte d’Or. Visitors are invited to take a seat in a bathyscaphe and travel for a few minutes into the underwater depths.
First Acquisition
1969
Meurisse becomes part of the General Biscuits family, beginning a new chapter in its chocolate journey. Under new ownership, the brand’s rich legacy continues to flourish.
Introducing Popular Products
1990
Meurisse introduces the beloved Big Nuts Bar, along with other popular creations like the Nougatine Bar and Praline Tablet. These products cement Meurisse’s place in chocolate history with their bold flavors and widespread appeal.
Legacy Product Revamp
2003
Some of Meurisse’s main products such as ZERO chocolate continues to chill the taste buds of fans under the Côte d’Or brand, keeping Meurisse innovation alive.
The Absence Years
2005 - 2020
Meurisse products vanish, leaving a chocolate-shaped hole in fans’ hearts—but the legacy isn’t forgotten.
The Rebirth of Meurisse
2020
Brothers Van Vyve, Meurisse’s great-greatgreat-grandsons, revive the brand with a focus on the highest quality, ethical chocolate, successfully combining heritage with bold innovation.
Celebrating 180 Years
2025
Meurisse proudly celebrates its 180-year milestone, blending heritage and creativity to continue delighting chocolate lovers.