This year we proudly celebrate 180 years of Belgian craftsmanship and artistic dedication that shape every Meurisse product.
The foundation of Meurisse
Chocolatier Meurisse established Belgium’s first chocolate factory in Antwerp, revolutionising the chocolate industry and transforming it from a rare luxury into an accessible, everyday pleasure for all. The Henry Ford of chocolate, even before his time …
International Recognition
Meurisse chocolate earned numerous prestigious medals at the Amsterdam exhibitions and received honorary diplomas at the Antwerp exhibitions, further solidifying its reputation for excellence and quality in the world of chocolate.
Launch of Iconic Brands
The company introduced popular chocolate brands such as Perette, Opera, Petit Diable, and Boy Scouts, each one reflecting its commitment to innovation and creativity in the world of chocolate.
World Fair Wins
Meurisse wins awards at the Brussels World Fair, Ghent, and Turin, affirming its global appeal.
New Factory Location
Meurisse relocated its factory to Viaduct-Dam in Antwerp to expand production in a modern, sustainable facility. The move also places the brand in a vibrant district, fostering closer ties with the community and greater transparency in its chocolate-making process..
A Century of Meurisse
Meurisse is the first Belgian chocolate company to reach a 100-year milestone, celebrated for its legacy of quality and craftsmanship.
World’s Fair Expo 58
Meurisse Chocolate proudly took part in the 1958 World Expo in Brussels, showcasing its craftsmanship on a global stage. The Meurisse chocolate pavilion, stood near other major chocolatiers such as Victoria and Côte d’Or. Visitors are invited to take a seat in a bathyscaphe and travel for a few minutes into the underwater depths.
First Acquisition
Meurisse becomes part of the General Biscuits family, beginning a new chapter in its chocolate journey. Under new ownership, the brand’s rich legacy continues to flourish.
Introducing Popular Products
Meurisse introduces the beloved Big Nuts Bar, along with other popular creations like the Nougatine Bar and Praline Tablet. These products cement Meurisse’s place in chocolate history with their bold flavors and widespread appeal.
Legacy Product Revamp
Some of Meurisse’s main products such as ZERO chocolate continues to chill the taste buds of fans under the Côte d’Or brand, keeping Meurisse innovation alive.
The Absence Years
Meurisse products vanish, leaving a chocolate-shaped hole in fans’ hearts—but the legacy isn’t forgotten.
The Rebirth of Meurisse
Brothers Van Vyve, Meurisse’s great-greatgreat-grandsons, revive the brand with a focus on the highest quality, ethical chocolate, successfully combining heritage with bold innovation.
Celebrating 180 Years
Meurisse proudly celebrates its 180-year milestone, blending heritage and creativity to continue delighting chocolate lovers.
Here’s to another 180 years of passion for crafting the finest chocolate !
