General Shop is a locally owned and operated grocery store that first opened its doors in 2012. They exclusively work with independent producers and suppliers who place a premium on product quality, integrity, and provenance of their produce. They want to raise the London Living Wage and collaborate with as many green vendors as possible. They have 0% waste to landfill and rely entirely on renewable energy sources. They're also devoted to giving to charitable organizations and activists on a regular basis, with a focus on social justice, women's health, and environmental issues.